As a yoga teacher or massage therapist it can be difficult getting the right domain name for your new website.
Choosing a domain name would seem easy but unless you are a famous yoga teacher like Seane Corne (blessed with an unusual name) and folks are looking for you by name, it’s harder. Many catchy names are gone. If your name is more straightforward like– SusanJohnson, that’s gone! They were bought years ago, some by speculators who were I admit-really smart. Names like”care,” see care.com, or “home+anyword” or “pets+anyword” were like owning property on 5th Avenue in New York City.
It’s easy-here’s a link to check available website (aka “domain”) names. This is a helpful too for this because you will be given multiple suggestions of close names when the one you want is not available.
What to do if the name you want is taken:
Common tricks are to hyphenate, “Blissed-OutDaySpa.com” or add location “Blissed-OutSpaBoston.com.” Honestly it can be difficult to get the right name for a yoga teacher or massage therapist website. Also it’s BEST if your domain name has a popular search term for your industry in it- such as “yoga” or “massage” if those are your industries.
Many yoga teachers or massage therapists might want to just use their name-but it’s best if you can also work into the domain name-the appropriate term like “SusanJohnsonMassage.com” or “JonesChiropracticLudlow.com.” As the point is not to just have folks who already have your business card or contact, who know your name-but to attract new clients via the search engines. That’s called “organic search,” organic search brings in brand new clients-it’s basically free advertising, and it’s very important for small business. For example I’m new to area or wanting to start yoga class, I live in Hamden, I would most likely google “yoga class Hamden.” If your business pops up in my my “organic search,” I may call up your yoga studio!
Why Highlighting your Location is Crucial:
The primary search engine to rank well on, hopefully first or at least second page is Google of course! If you can’t get your service into your domain name, the next best is to optimize your webpages to include common terms. As well you want to include your town name in your pages often enough to rank well-but not so much to be obnoxious to a real reader. A tip is to include it in the footer which should appear on every page. Your location is crucial to appearing high in searches, for example you won’t be able to rank well just for the words “massage therapy” but if you can get “massage therapy Brookside (town name) in several places you are very likely to rank well. As a local business owner you are seeking clients near you so this is important.
Or if you name yourself as a business such as “HealingArtsMassage.com” that’s great and the website should be optimized for keywords potential clients would use, and again the town and surrounding town names. Having a few articles also really helps, as you can include information that is helpful to potential customers; for example if you teach yoga and pilates, and are certified in Reiki, write some helpful articles-each one highlighting your keyword (skill.) So in this case write at least 3 posts or articles on covering each specialty. You will most likely rank higher than someone with the same skills who justs lists them on a page.
Feel free to contact me for further info. I have a background in holistic health myself and would enjoy working with you, see my website design page.
Namaste, Kala